MentionLab provides powerful filtering and comparison tools that work across all analysis pages. This guide explains how to use them to extract focused insights from your data.
Date range
The date range picker in the top navigation bar controls which time period your analysis covers.
- Select from preset ranges (last 7 days, last 30 days, etc.) or set a custom range
- All charts, tables, and metrics on the page update to reflect the selected period
When reviewing trends, use a longer date range (30+ days) to see meaningful patterns. For checking recent changes, shorter ranges give you more granularity.
Comparison mode
The comparison toggle lets you overlay data from a previous period alongside your current view. When enabled:
- Charts show both the current and comparison periods
- Tables display delta indicators (↑ or ↓) showing how each metric has changed
- You can quickly spot improvements or declines in brand visibility
The comparison period defaults to the period immediately before your selected date range. For example, if you’re viewing the last 30 days, the comparison period is the 30 days before that.
Filter dialog
Click the filter icon in the navigation bar to open the global filter dialog. Filters apply across all analysis pages in your current session.
Primary filters
These filters are always visible in the filter bar:
| Filter | Description |
|---|
| Tags | Show only queries assigned to specific tags (OR/AND mode) |
| AI Models | Include only results from specific platforms (e.g., ChatGPT only) |
| Countries | Filter by the country context of the query |
Secondary filters
Click the filter icon to access additional filters:
| Filter | Description |
|---|
| Response Tags | Filter by tags applied to AI responses (OR/AND mode) |
| Languages | Filter by the language of the query |
| Only Owned & Competitors | Hide entities not in your configured competitor list |
| Group by Group | Aggregate entities by their assigned group |
| Has Sources | Show only responses that include source citations |
| Has Shopping | Show only responses that include shopping products |
Tag filter modes
When filtering by tags (both query tags and response tags), you can choose between:
- OR mode — Results match any of the selected tags (broader results)
- AND mode — Results match all of the selected tags (narrower results)
The “Hide other tags” option removes unselected tag groups from charts and tables, giving you a cleaner view focused on your selection.
Combining filters
Filters work together across categories. For example, you could:
- Set the date range to the last 30 days
- Enable comparison to the previous 30 days
- Filter by the
Pricing tag
- Limit to ChatGPT and Claude only
This gives you a focused view of how your brand’s pricing-related visibility on those two platforms has changed month-over-month.
Applying too many filters at once can result in very small data sets with less statistically meaningful metrics. Start broad and narrow down as needed.
Filter persistence
Filters remain active as you navigate between analysis pages within the same project. They reset when you:
- Switch to a different project
- Explicitly clear filters from the filter dialog
