Accessing sentiment analysis
Navigate to Intelligence → Sentiments from the sidebar. This page provides multiple views into your sentiment data.Stat cards
The top of the page shows three summary cards:| Card | What it shows |
|---|---|
| Sentiment Score | Overall sentiment score (0–100) for your brand |
| Sentiment Breakdown | Percentage split of positive, neutral, and negative responses |
| Total Mentions | Total number of mentions analyzed for sentiment |
Overall sentiment breakdown
The sentiment pie chart shows the distribution of all AI responses across three categories:| Sentiment | Score Range | Description |
|---|---|---|
| Positive | 67–100 | The AI’s mention of your brand is favorable, recommending or praising it |
| Neutral | 34–66 | The AI mentions your brand factually without strong positive or negative language |
| Negative | 0–33 | The AI’s mention includes criticism, drawbacks, or unfavorable comparisons |
Sentiment trends
The sentiment trend chart shows how your brand’s sentiment evolves over time, with a stacked breakdown by category. Use the period selector to adjust the aggregation (day, week, month).Sentiment by entity
The sentiment by entity table compares sentiment scores across your brand and competitors. This helps you identify areas where competitors receive more positive or negative AI coverage.Sentiment by tags
See how sentiment varies across different query categories. Some topics may generate more positive mentions (e.g., “best tools for X”) while others may trigger more critical responses (e.g., “problems with X”).Using sentiment insights
Sentiment data can inform several strategic decisions:- Content strategy — If AI platforms highlight specific weaknesses, consider addressing them in your content
- Competitive positioning — Identify areas where competitors receive more negative sentiment and emphasize your strengths
- Trend monitoring — Track sentiment shifts after product launches, PR events, or market changes
- Query refinement — Queries generating unexpected sentiment may need rewording or additional context